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PE Backs Millennial Brands’ DTC Beauty Vision for Middle East

Secures $35 million commitment from Global Emerging Markets Group

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By: TOM BRANNA

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Millennial Brands specializes in launching and developing the next generation of direct-to-consumer and digital brands in the Middle East. The company manages 12 brands across consumer and personal care categories, including body care, men grooming, hair care, baby care and fragrances. Millennial serves thousands of consumers and generates a multi-million dollar turnover; it is managed by a team of 100 employees, with expertise in the strategic management and operations of a diversified portfoli...

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